At KathaDoi, we believe that life is filled with stories, and the materials we surround ourselves with are vessels for those memories. When a beloved handloom textile reaches the end of its wearable life, its journey doesn’t have to end in the dark corner of a wardrobe—or worse, a landfill. By working with reclaimed textiles, we are transforming these quiet, waiting fabrics into Masakali dolls like Shaila and Zanshi, giving them a vibrant second life.

A handcrafted fabric doll is a medium to dive deep into the "titbits" of culture and identity. By bringing an ethnographic lens to these figures, they become more than playthings—they become conversation starters about forgotten handmade practices, regional drapes, and community beliefs.

Project Masakali is fundamentally about empowerment. It creates a space for women who aspire to soar high, transcending circumstances and boundaries. The name "Masakali" carries a very specific feeling. It is the spirit of the butterfly—a symbol of freedom, aspiration, and the courage to fly.

At KathaDoi, our design philosophy has always been story-led. We believe that everyday objects should carry a narrative, and with Project Masakali, we are using the simple fabric doll as a playful medium to help both children and adults experience the richness of Indian handlooms and communities.